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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement



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Discover the three principles for building a successful data strategy and the five sources of datadriven power in marketing. This requires an entirely new playbook for harnessing the power of data and AI to create more relevant engaging connections with consumers. Data Driven looks at how to achieve Data Centers of Excellence and shares practical strategies for harnessing data in an increasingly large data world where more and more is available to everyone. Sure to be a classic Data Driven is a practical road map to.


To Reinvent


Data Driven Harnessing Data and AI to Reinvent Customer Engagement What people are saying Write a review Other editions View all About the author  . Buy Data Driven Harnessing Data and Ai to Reinvent Customer Engagement Unabridged by Chavez Tom Ohara Chris Vaidya Vivek Ganser L. Inform Admin. Sure to be a classic Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of. The indispensable guide to datapowered marketing from the team . Praise for data driven. Download it once and . Breaking down the complex data and AIdriven world were living in today in a digestible way this book is chock full of customer stories on how some of the biggest global brands are leading the charge in using data to transform customer engagement. Data Driven will show you how to. Data Driven looks at how to achieve Data Centers of Excellence and shares practical strategies for harnessing data in an increasingly large data world where more and more is available to everyone. BrandAuthor Chavez Tom Product Code 9781260441536 Availability In Stock 37 . Data Driven Harnessing Data and AI to Reinvent Customer Engagement. This process begins by recognizing that you are trying to use Marco data to target on the micro level and that you in fact have more data than you think you have. The objective is to help customers achieve their goals.